Email&SMSMarketing(EDM)
Maximise Lifetime Value (LTV). We build automated email and SMS (EDM) infrastructure that turns one-time buyers into a loyal community through advanced segmentation, lifecycle flows and win-back campaigns.
Email & SMS automation that prints revenue on autopilot.
Email and SMS marketing (EDM) that turns one-time buyers and cold subscribers into predictable, compounding revenue through lifecycle automation.
We architect and migrate your email and SMS flows welcome, browse-abandon, cart-abandon, post-purchase, win-back and VIP sequences backed by advanced RFM and customer-lifetime-value segmentation.
A structured A/B testing cadence with statistical-significance guardrails means every send gets sharper over time, and revenue-per-recipient reporting shows exactly how much your owned channels contribute to the bottom line.
Beyond automation, we plan and design your campaign calendar, launches, promotions, seasonal sends and newsletters, so your list stays engaged and your owned channels become your most profitable, lowest-cost revenue source.
What's included
Everything you need, nothing you don't.
We scope every engagement to the specific leverage points in your funnel. No filler retainers.
- ✓Email & SMS flow architecture & migration
- ✓Advanced segmentation based on RFM and CLV
- ✓Win-back, browse-abandon, post-purchase & VIP sequences
- ✓Campaign calendar: launches, promos & newsletters
- ✓Revenue-per-recipient reporting and LTV modelling
Certified partner
Klaviyo partner
Odo Marketing is a certified Klaviyo partner. We design, migrate and optimise lifecycle email and SMS flows, build RFM-based segmentation and run campaign calendars that turn subscribers into repeat revenue.
FAQ
Common questions
- Which email and SMS platforms do you use?
- We work across the major email and SMS platforms and can migrate from your current tool. We build the full flow architecture plus campaign calendars.
- What kind of revenue lift can flows deliver?
- Well-built lifecycle flows commonly grow owned-channel revenue to a meaningful share of total sales. We report revenue-per-recipient so the impact is always clear.
- What's the difference between EDM and lead generation?
- EDM (email and SMS) nurtures and monetises people who already know you, subscribers and past buyers. Lead generation brings in brand-new enquiries. They work best together, and we offer both as separate services.
- How much does it cost to work with Odo Marketing?
- Pricing depends on scope and the channels involved. We scope every engagement to your goals and budget after a free strategy call, and we offer month-to-month arrangements as well as project-based work no long lock-in contracts.
- How soon will we see results?
- Timelines depend on your channels, budget and starting point. Paid media and lead-gen campaigns tend to show early signal soonest, while SEO and AI-search visibility compound over the longer term. We set realistic, measurable milestones up front so you always know what to expect.
Retention
Email & SMS automation that prints revenue on autopilot.
Maximise Lifetime Value (LTV). We build automated email and SMS (EDM) infrastructure that turns one-time buyers into a loyal community through advanced segmentation, lifecycle flows and win-back campaigns.
Ready to grow?
Build Your Business
with Odo Marketing.
Unlock the potential of your brand. Book a free strategy call and we'll map the fastest path to measurable growth.