What does an ecommerce marketing agency do?

An ecommerce marketing agency grows online store revenue by managing every channel that drives and converts shoppers, paid media (Meta and Google Shopping), ecommerce SEO, conversion-rate optimisation, email and SMS retention, social commerce and multi-channel selling across Amazon, eBay and TikTok Shop. Odo Marketing unifies all of these under one strategy and one accountable team so your store's revenue compounds instead of working in silos.

How much does ecommerce marketing cost in Australia?

It depends on your scope, channels and ad budget. Rather than a one-size-fits-all retainer, we scope every engagement to your goals and margins after a free store audit, offer month-to-month and project-based options, and apply a reduced fee on your first campaign. In your audit we model the spend and AOV needed to hit your targets profitably so there are no surprises.

Which ecommerce platforms do you work with?

We work across all major store platforms for owned stores, plus marketplaces including Amazon, eBay and TikTok Shop. Whether you run a single online store or sell across multiple channels, we align listings, inventory and creative into one cohesive strategy.

Do you offer ecommerce SEO as well as paid ads?

Yes. We combine paid media for immediate, high-intent traffic with ecommerce SEO that compounds over time, optimising your collection and product pages for commercial keywords and fixing technical foundations so you win free organic traffic and lower your blended acquisition cost.

Can you help with Amazon and eBay, not just my own store?

Absolutely. We optimise Amazon listings with keyword-rich titles, bullet points and A+ Content and manage Sponsored Products/Brands to lower ACOS. On eBay we build professional listing templates, optimise for Best Match and manage Promoted Listings, all synced with your owned store.

Do you work with dropshipping stores?

Yes. We produce scroll-stopping TikTok and Instagram video creative, use rapid testing frameworks to find winning products quickly, then aggressively scale spend before trends fade. We also build trust-based funnels for high-ticket dropshipping of $500+ products.

How soon will we see results?

It varies by store, budget and starting point. Paid media and retargeting are the fastest channels to show movement, CRO and email/SMS flows can deliver quick wins on revenue per visit, and ecommerce SEO is a compounding channel that builds over the longer term. We set realistic, channel-by-channel expectations in your audit.

Do I have to sign a long contract?

No. We offer month-to-month arrangements as well as project-based work, with no long lock-in contracts, plus a reduced fee on your first campaign. We'd rather earn your business with results every month.

Ecommerce Marketing Agency · Australia

Ecommerce marketing that turns browsers into buyers.

One team for paid media, ecommerce SEO, conversion-rate optimisation, email/SMS retention and multi-channel selling across Amazon, eBay and TikTok Shop. We grow revenue per visit, not just traffic.

Get a free store audit Explore services

Amazon
eBay
TikTok Shop
Meta
Google Shopping

ROAS-firstWe optimise to revenue and return, not just traffic.

Bigger AOVBundles, upsells & cross-sells

Higher CVRFriction removed across cart & checkout

Sell everywhere, synced

Your outsourced growth partner

What does an ecommerce marketing agency actually do?

Success in ecommerce isn't just about a great product, it's about the right strategy and tech stack. An ecommerce marketing agency plans and runs every part of your online selling, from paid advertising and SEO to conversion optimisation, email and the marketplaces you sell on, so the channels work together instead of in silos.

Odo Marketing isn't just an agency; we're your outsourced growth partner. We build ecosystems, not just ads: high-performance store development, ecommerce SEO, profitable paid media, automated EDM retention and multi-channel selling across Amazon, eBay and TikTok Shop, all under one strategy and one accountable team.

We delve deep into the Australian consumer psyche, deciphering local online habits and preferences to build campaigns that actually convert, whatever store platform you run on.

Built to sell everywhere

Paid. SEO. CRO.Paid. SEO. CRO.Paid. SEO. CRO.Paid. SEO. CRO.

Email. Marketplaces.Email. Marketplaces.Email. Marketplaces.Email. Marketplaces.

One growth engine.One growth engine.One growth engine.One growth engine.

Certified partner

Shopify partner

Odo Marketing is a Shopify partner. We build, optimise and market high-converting Shopify stores, from theme and app audits to CRO, multi-channel selling and Shopify Plus migrations.

What we offer for ecommerce

A multi-channel masterpiece for your store.

We don't just run ads, we build ecosystems. Every tool your store needs, integrated into one cohesive strategy and one accountable team.

Paid Media (Meta & Google Shopping)

Precision Facebook, Instagram and Google Shopping campaigns that target buyers by purchase behaviour and capture demand at the moment of intent.

Ecommerce SEO Architecture

Optimised collection and product pages, technical fixes and content that win high-volume commercial keywords and free, high-intent traffic.

Conversion Rate Optimisation

Heatmapping, A/B testing and checkout-flow optimisation that lift revenue from the traffic you already have.

Email & SMS Retention

Automated flows, Welcome, post-purchase upsell and win-back campaigns that drive repeat revenue on autopilot.

Social Commerce & AI

Scroll-stopping TikTok, Reels and Pinterest creative, plus Glint AI to schedule every social commerce post from one dashboard.

Multi-Channel Selling

Amazon, eBay and TikTok Shop unified, listings, inventory and creative aligned so you stop leaving revenue on the table.

Store Design & Development

Fast, mobile-responsive online store builds engineered for a seamless add-to-cart to checkout journey.

Dropshipping Growth

Rapid product testing, viral ad creative and aggressive scaling frameworks, plus trust-based funnels for high-ticket dropshipping.

01 Performance

Paid media that scales profitably

Stop burning budget on cold audiences. We run precision Meta and Google Shopping campaigns that target buyers by real purchase behaviour, then optimise feeds, creative and bids daily so every dollar of ad spend is measured against contribution margin, not vanity clicks.

✓Meta (Facebook & Instagram) prospecting & retargeting
✓Google Shopping & Performance Max feed management
✓Abandoned-cart and dynamic product retargeting
✓ROAS, CPA and contribution-margin reporting

02 Organic

Ecommerce SEO that compounds

We don't just blog. We optimise your collection pages and product descriptions for high-volume commercial keywords and fix the technical foundations so Google can read your store. The result is free, high-quality traffic that compounds month after month and lowers your blended acquisition cost.

✓Collection & product-page optimisation
✓Technical SEO, site structure & Core Web Vitals
✓Commercial keyword & content-cluster strategy
✓Digital PR and authority link building

03 Convert & Retain

CRO, email & SMS that grow LTV

Traffic is useless if it doesn't convert, and a one-time buyer is a missed opportunity. Our CRO specialists smooth every friction point in your checkout while our retention team builds automated email and SMS flows that turn first purchases into a loyal, high-LTV community.

✓A/B testing, heatmapping & user-journey mapping
✓Page-speed and mobile checkout optimisation
✓Welcome, post-purchase, upsell & win-back flows
✓Segmentation, loyalty and review-generation programs

Sell everywhere

Multi-channel selling, one strategy.

Your own store, the world's biggest marketplaces and the fastest-moving social platforms, unified so inventory, creative and pricing stay aligned everywhere you sell.

Owned store & DTC

High-performance store builds and CRO that turn your owned store into your most profitable channel.

Amazon

Keyword-rich listing optimisation, A+ Content and Sponsored Products/Brands management that lowers ACOS and ranks you on page one.

eBay

Professional listing templates, Best Match optimisation and Promoted Listings that make you stand out in a crowded marketplace.

TikTok Shop & Social

Viral, scroll-stopping video creative and social commerce setup that turns discovery into impulse purchases.

Dropshipping

Rapid product-testing and scaling frameworks for fast-moving stores, plus trust funnels for high-ticket ($500+) items.

Multi-channel sync

One cohesive strategy across every storefront so inventory, pricing and creative stay aligned and revenue is never left on the table.

Measure what matters

The metrics that grow stores.

To grow a store you have to measure the right numbers. We track and move the metrics that drive profit, not vanity dashboards.

Conversion Rate

The percentage of visitors who actually buy, the fastest lever for profitable growth.

Average Order Value (AOV)

Upsells, bundles and thresholds that get each customer to spend more per transaction.

Customer Lifetime Value (CLTV)

The total revenue a customer brings over time, we grow it to lower your effective ad cost.

Return on Ad Spend (ROAS)

Revenue generated for every advertising dollar, tracked to contribution margin, not vanity metrics.

How we work

A clear path from audit to scale.

Store & data audit

We review your store, analytics, ad accounts and funnel to find the fastest path to profitable growth.

Strategy & roadmap

A channel mix, budget and revenue forecast built around your margins, with KPIs tied to profit.

Launch & creative

Campaigns, store optimisations and retention flows go live, built and managed in-house for speed.

Optimise & scale

Weekly testing and reinvestment into winners, scaling spend and AOV while protecting margin.

Your outsourced growth team

One partner. Every channel. Accountable to revenue.

Strategy, creative, development and media buying handled in-house, so your store's growth compounds instead of working in silos.

Why choose Odo

The ecommerce agency accountable to revenue.

Most agencies optimise for activity. We optimise for profit, and we structure every engagement so you can see exactly what your budget is doing for your store.

Book your free store audit

✓One partner for paid, SEO, CRO, email/SMS and marketplaces, no finger-pointing between vendors.
✓Strategy, creative, development and media buying handled in-house for speed and accountability.
✓Deep Amazon and eBay expertise plus multi-channel inventory and creative sync.
✓Built for Australian shoppers, we decipher local buying habits across every major store platform.
✓Transparent weekly reporting tied to revenue, ROAS, AOV and CLTV, not impressions.
✓Month-to-month engagements and a reduced fee on your first campaign, we prove results first.

FAQ

Ecommerce marketing, answered.

What does an ecommerce marketing agency do?: An ecommerce marketing agency grows online store revenue by managing every channel that drives and converts shoppers, paid media (Meta and Google Shopping), ecommerce SEO, conversion-rate optimisation, email and SMS retention, social commerce and multi-channel selling across Amazon, eBay and TikTok Shop. Odo Marketing unifies all of these under one strategy and one accountable team so your store's revenue compounds instead of working in silos.
How much does ecommerce marketing cost in Australia?: It depends on your scope, channels and ad budget. Rather than a one-size-fits-all retainer, we scope every engagement to your goals and margins after a free store audit, offer month-to-month and project-based options, and apply a reduced fee on your first campaign. In your audit we model the spend and AOV needed to hit your targets profitably so there are no surprises.
Which ecommerce platforms do you work with?: We work across all major store platforms for owned stores, plus marketplaces including Amazon, eBay and TikTok Shop. Whether you run a single online store or sell across multiple channels, we align listings, inventory and creative into one cohesive strategy.
Do you offer ecommerce SEO as well as paid ads?: Yes. We combine paid media for immediate, high-intent traffic with ecommerce SEO that compounds over time, optimising your collection and product pages for commercial keywords and fixing technical foundations so you win free organic traffic and lower your blended acquisition cost.
Can you help with Amazon and eBay, not just my own store?: Absolutely. We optimise Amazon listings with keyword-rich titles, bullet points and A+ Content and manage Sponsored Products/Brands to lower ACOS. On eBay we build professional listing templates, optimise for Best Match and manage Promoted Listings, all synced with your owned store.
Do you work with dropshipping stores?: Yes. We produce scroll-stopping TikTok and Instagram video creative, use rapid testing frameworks to find winning products quickly, then aggressively scale spend before trends fade. We also build trust-based funnels for high-ticket dropshipping of $500+ products.
How soon will we see results?: It varies by store, budget and starting point. Paid media and retargeting are the fastest channels to show movement, CRO and email/SMS flows can deliver quick wins on revenue per visit, and ecommerce SEO is a compounding channel that builds over the longer term. We set realistic, channel-by-channel expectations in your audit.
Do I have to sign a long contract?: No. We offer month-to-month arrangements as well as project-based work, with no long lock-in contracts, plus a reduced fee on your first campaign. We'd rather earn your business with results every month.

Ready to grow?

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