In 2011, I had a decision to make. It was my leaving cert year, a college course had to be decided upon, and I didn't know whether to go down the business or sport science route. I chose the former.

In September of 2011, I began to study Commerce in NUIGalway. I loved it, and grew to love it more as the years went on, but I also had a passion for sports performance. Come my final year, it was decision time again; what was next for me? I always promised myself I would study sport performance in some capacity after my undergrad, but not having any money and the nearest sports-related course being in Limerick (exacerbating the financial barrier), I opted to do another course based locally; the MSc in Marketing Practice.

So, in 2015, I started my new course, during which I was placed at a local software company as a member of their digital marketing team. It was a fantastic company, and I learnt so much, but it had nothing to do with sports performance. So after two years I packed it in and began to study strength & conditioning formally. This is when I began my masters in S&C.

I worked for free for local GAA clubs, schools and for our city's professional soccer team, Galway United. Yet again, I learnt so much about sport performance, fitness and exercise. I still coach and love getting involved with local teams and seeing them improve, but I'll always have that love for creating. And that's how ODO came about.

ODO is an amalgamation of two very different skill sets; online content creation and sports, exercise and fitness knowledge and experience. I want to work with the budding entrepreneurs in Galway and its surrounding areas to optimise their online presence and help companies be the best they can possibly be. 

If you'd like to work with us here at ODO, feel free to contact us by filling out the form below. We'd love to hear from you.

Grow with ODO.

~ Ruairi O'Donnellan

Creator of ODO Marketing


As mentioned, I previously worked as an online content marketer for a software development company. I started at the very bottom (doing all the jobs people hated!) but I slowly worked my way up the ranks. After less than a year, I was given a promotion. I managed the company's dynamic content marketing strategy, including the blog (which had over 20,000 hits every month), YouTube channel (subscriber count grew by over 100%) and I even managed the publication of a book for the CEO of the company.

My experience didn't end there. I was part of a team who built a new website for the company, I was involved in weekly email marketing campaigns, video marketing campaigns, ebook creation, video production and the social media communications of the company.

Perhaps the most valuable lesson I learnt from my time there was the importance of inbound marketing. We used this effective strategy to attract people from our target market to our company's website and other communications channels and convert them into paying customers.

Probably the best example of my work for you as a business owner is this website and all it's associated content. I built this all from scratch, and I'd love to do the same for you!


I've always been interested in sports performance, intrigued by what makes one athlete better than the other. For a number of years I've been bettering myself as an athlete and have learnt a lot along the way! I'm a qualified strength and conditioning coach, I've worked with numerous teams and individuals and am currently studying a masters in strength and conditioning in St. Mary's University, London. 

I've worked with a wide variety of athletes, from premier division LOI soccer players, to youth athletes - my experience is not only wide-ranging, but forever expanding. I'm always on the lookout for new challenges. I've also worked and learnt from some fantastic coaches, namely Connacht rugby's head of S&C, Johnny O'Connor. 

My experience in these different settings, with different athletes and coaches has taught me a lot about the industry of sport, fitness, health and performance. It's with this knowledge I want to work with you to create great content your target buyer will love.